A symbol of your uniqueness, an exclusive product, a brand that stands out in time and space. "
A University Professor, in 1990 he founded the architectural firm with his own name and in 2003 he created the design company ""Simone Micheli Architectural Hero"".
His architectural and contract works together with his interior design and exhibit design, graphic design and advertising works are tied to the world of sensorial excitement.
Moment after moment, designing promotes breaking the barriers of what is known. Designers live for and thrive in transformation; the role of design in innovation and transformation is essential nowadays.""